Have you ever had someone recommend something to you via email?  Sometimes it is interesting, but not something you need right that minute.  Yet you hang onto it for future reference.

With all the good news about the power of Word of Mouth, one thing that I think has not previously gotten attention is the ability to archive Word of Mouth for future use.  I do this all the time.  I often remember who sent me an email that I knew would be useful one day, and I simply go back and search my email archieves.

But there are many ways to store Word of Mouth referrals for future use.  Here are ones I unintentionally use.

• Email Archives
• Bookmarks
• Blog Posts – If I think I want to share it.
• iGoogle Link
• Tumblr
• To Do list in Microsoft Outlook, Google, Etc.
• Forward to my wife and expect her to remember for me.
• Future to do item in my iPhone
• White Board behind desk
• Slips of paper I scatter about and review when I clean
• Pass on the word of mouth and then later go back and ask that person if they remember what I told them about.

And there are some that I do not do, but others do.

• Extreme Note Taking – I do this in spurts, and it is very effective.

It is worth considering these things.  We can measure inbound links, sales, inquiries, etc.  But how many times has your product word of mouth been archived for future use by someone?